Privacy policy

American Gear — Store, Privacy & Responsible Use Policy

Effective Date: August 8, 2026

Welcome to American Gear. We sell tactical-style gear, outdoor equipment, camping accessories, outing equipment, practical gadgets, and other products intended for lawful outdoor, recreational, utility, travel, and everyday use.

We are committed to responsible commerce, customer privacy, product safety, and compliance with applicable laws.

This policy explains our product standards, responsible-use requirements, privacy practices, data collection, cookies, security, and other important terms relating to your use of our store.

1. Legal and Responsible Products Only

American Gear sells legal products and gadgets intended for lawful purposes only.

We do not knowingly sell, promote, or support products designed or intended to facilitate illegal activity or cause unlawful harm.

Our product selection focuses on useful equipment for:

  • Outdoor activities

  • Camping and hiking

  • Recreation

  • Travel

  • Utility

  • Everyday use

  • General-purpose activities

We aim to maintain a responsible product catalog and may remove products whenever we determine that they are inappropriate, restricted, unsafe, or inconsistent with our policies.

2. Prohibited Products

American Gear does not knowingly sell or promote:

  • Illegal or prohibited equipment

  • Explosives or explosive-related equipment

  • Illegal weapons or weapon components

  • Products intended to cause serious harm

  • Products intended to facilitate criminal activity

  • Harmful or dangerous equipment prohibited by applicable law

  • Products that violate applicable regulations

  • Any other product that we determine is inappropriate for our store

We reserve the right to refuse, cancel, or limit an order if we believe the product, transaction, or intended use may violate applicable law or our policies.

3. Lawful Use

All products purchased from American Gear must be used responsibly and for lawful purposes.

Customers must not use products purchased from our store to:

  • Commit or facilitate a crime

  • Harm another person

  • Threaten or intimidate another person

  • Violate applicable laws or regulations

  • Facilitate unlawful activity

  • Circumvent legal restrictions

American Gear does not authorize or support unlawful use of any product sold through our store.

4. Customer Responsibility

Customers are responsible for ensuring that products they purchase are legal to:

  • Purchase

  • Possess

  • Receive

  • Transport

  • Import

  • Use

in their particular country, state, province, city, or local jurisdiction.

Laws can vary significantly between locations. American Gear cannot guarantee that every product is legal in every jurisdiction.

Customers should review their applicable local laws and regulations before placing an order.

5. Age and Legal Restrictions

Certain products may be subject to age restrictions or other legal requirements depending on the customer's location.

Where applicable, customers must meet all legally required age and eligibility requirements.

American Gear reserves the right to request additional information or cancel an order when necessary for legal, safety, or compliance reasons.

6. Order Refusal and Cancellation

American Gear reserves the right to refuse, cancel, or limit any order when:

  • A product is restricted in the customer's location

  • The transaction may violate applicable law

  • The customer does not meet applicable legal requirements

  • We have reasonable concerns about potential misuse

  • Fraud or suspicious activity is detected

  • Shipping restrictions prevent legal delivery

  • Product information or pricing was incorrect

  • The order otherwise violates our policies

If an order is cancelled after payment, any applicable refund will be handled according to our refund and cancellation procedures.

7. Shipping Restrictions

Certain products may not be available for shipment to particular locations because of:

  • Local laws

  • Import regulations

  • Customs requirements

  • Carrier restrictions

  • Product restrictions

  • Government regulations

Customers are responsible for providing accurate shipping information and complying with applicable import, customs, and local requirements.

8. Product Information and Safety

We make reasonable efforts to provide accurate product descriptions, specifications, images, measurements, and other information.

However, manufacturers and suppliers may change product specifications, packaging, colors, dimensions, or designs.

Customers should carefully read and follow all manufacturer instructions, warnings, safety information, and applicable laws before using any product.

9. Information We Collect

When you use the American Gear website or purchase from our store, we may collect information that you voluntarily provide.

This may include:

  • Full name

  • Billing address

  • Shipping address

  • Email address

  • Telephone number

  • Account information

  • Order history

  • Product purchases

  • Customer service communications

  • Payment and transaction information

  • Information submitted through contact forms

  • Information provided during promotions or surveys

We only seek to collect information reasonably necessary for operating our store, providing services, processing orders, supporting customers, maintaining security, and complying with applicable requirements.

10. Automatically Collected Information

When you visit our website, certain information may automatically be collected.

This may include:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Language preferences

  • Approximate location

  • Referring website

  • Pages visited

  • Products viewed

  • Time spent on our website

  • Website interactions

  • Date and time of visits

  • Technical and diagnostic information

This information may be collected through cookies, pixels, tags, logs, analytics tools, and similar technologies.

11. How We Use Your Information

We may use information we collect to:

  • Process and fulfill orders

  • Process payments

  • Ship products

  • Provide order confirmations

  • Provide shipping updates

  • Provide customer support

  • Communicate with customers

  • Improve our website

  • Improve products and services

  • Personalize the shopping experience

  • Prevent fraud and abuse

  • Maintain website security

  • Analyze website performance

  • Send marketing communications where permitted

  • Administer promotions

  • Comply with legal requirements

  • Enforce our policies

  • Protect our customers, business, property, and legal rights

We do not knowingly use customer information for unlawful purposes.

12. Cookies and Similar Technologies

American Gear may use cookies and similar technologies to operate, secure, analyze, and improve our website.

Cookies are small data files stored on your device when you visit a website.

We may use different categories of cookies.

Essential Cookies

Essential cookies help our website function properly.

They may support:

  • Shopping cart functionality

  • Checkout

  • Account login

  • Website security

  • Fraud prevention

  • Necessary website settings

Disabling these cookies may prevent certain parts of our website from working properly.

Analytics Cookies

Analytics cookies and similar technologies may help us understand how visitors use our website.

They may help us understand:

  • Which pages are visited

  • Which products are viewed

  • How customers navigate the website

  • Website performance

  • General traffic patterns

This information helps us improve the customer experience.

Marketing Cookies

Where permitted by applicable law, we may use cookies, pixels, tags, or similar technologies for marketing and advertising purposes.

These technologies may help us understand advertising performance and provide more relevant advertisements.

Third-party advertising and analytics providers may also use similar technologies.

Managing Cookies

Most modern browsers allow you to control, block, or delete cookies through browser settings.

If you disable certain cookies, some website functions may not work correctly.

Where legally required, we may provide additional cookie consent or preference controls.

13. Shopify

Our online store is powered by Shopify.

Shopify may process information necessary to provide services such as:

  • Website hosting

  • Shopping cart functionality

  • Checkout

  • Payment-related services

  • Security

  • Fraud prevention

  • Analytics

  • Other e-commerce functions

Information submitted through our store may therefore be processed by Shopify and its relevant service providers according to their applicable privacy practices.

14. Payment Information

Payments may be processed through Shopify Payments or other payment providers available through our store.

Depending on the payment method selected, your payment information may be processed directly by the applicable payment provider.

We do not request or knowingly store complete payment card numbers or security codes unless specifically required and legally permitted.

15. Third-Party Service Providers

We may use third-party providers to help operate our business.

These providers may assist with:

  • Payment processing

  • Shipping

  • Order fulfillment

  • Website hosting

  • Customer support

  • Email communications

  • Analytics

  • Marketing

  • Advertising

  • Fraud prevention

  • Security

  • Technology services

These providers may process information as necessary to provide their services and subject to their applicable terms and privacy practices.

16. Marketing Communications

If you subscribe to American Gear marketing communications, we may send you information about:

  • New products

  • Promotions

  • Special offers

  • Store updates

  • News and announcements

You may unsubscribe from marketing emails at any time by using the unsubscribe option included in the communication or by contacting us.

Even after opting out of marketing communications, we may still send necessary transactional messages regarding your orders, payments, shipping, accounts, or services.

17. Sharing Personal Information

We may share personal information when reasonably necessary to operate our business.

Information may be shared with:

  • Shopify and relevant e-commerce providers

  • Payment processors

  • Shipping companies

  • Fulfillment providers

  • Hosting and technology providers

  • Analytics providers

  • Marketing providers

  • Customer service providers

  • Fraud-prevention services

  • Security providers

  • Professional advisors

  • Government authorities when legally required

We do not sell personal information simply for the purpose of selling customer data.

We may also disclose information when necessary to protect our customers, website, business, property, legal rights, or the safety of others.

18. Fraud and Security

We may use fraud-prevention and security technologies to detect:

  • Suspicious transactions

  • Unauthorized activity

  • Fraud

  • Abuse

  • Account misuse

  • Security threats

Orders may be reviewed, delayed, cancelled, or refused where we reasonably suspect fraud, unlawful activity, abuse, or a violation of our policies.

19. Data Retention

We retain personal information only for as long as reasonably necessary for legitimate business, legal, security, accounting, tax, and regulatory purposes.

The amount of time information is retained may depend on:

  • The type of information

  • Why the information was collected

  • Business requirements

  • Legal requirements

  • Fraud prevention

  • Dispute resolution

When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to applicable legal requirements.

20. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, misuse, alteration, disclosure, or destruction.

However, no online transmission or storage system can be guaranteed to be completely secure.

Customers should also take reasonable steps to protect their accounts, passwords, devices, and personal information.

21. Children's Privacy

Our website is not intended for children who are not legally permitted to make purchases or use our services in their jurisdiction.

We do not knowingly collect personal information from children in violation of applicable law.

If you believe that a child has improperly provided personal information to us, please contact us so that we can review the situation and take appropriate action.

22. International Data Transfers

Depending on where our customers and service providers are located, personal information may be processed or stored in countries other than your own.

Privacy and data-protection laws may differ between countries.

Where required by applicable law, we will use appropriate safeguards for international transfers of personal information.

23. Your Privacy Rights

Depending on your location and applicable law, you may have rights regarding your personal information.

These may include the right to:

  • Request access to your personal information

  • Request correction of inaccurate information

  • Request deletion of certain information

  • Request information about how your information is used

  • Opt out of certain marketing communications

  • Withdraw consent where applicable

  • Request restrictions on certain processing

  • Request a copy of certain personal information

  • Exercise other privacy rights provided by applicable law

These rights may be subject to legal exceptions.

We may need to verify your identity before processing certain privacy requests.

24. Do Not Track

Some browsers provide a “Do Not Track” feature.

There is currently no universally accepted standard for responding to all such signals. Therefore, our website may not respond to every browser-based Do Not Track signal.

Where applicable law requires recognition of a specific privacy signal or preference, we will comply with the applicable requirements.

25. Third-Party Websites

Our website may contain links to third-party websites, services, social-media platforms, or other external resources.

American Gear is not responsible for the privacy practices, security, content, or policies of third-party websites.

Customers should review the privacy policies and terms of any third-party website they visit.

26. Social Media and External Platforms

If you interact with American Gear through social-media platforms or other external services, those platforms may independently collect and process information according to their own privacy policies.

Your use of those platforms is subject to their respective terms and policies.

27. Legal and Product Compliance

American Gear is committed to selling lawful outdoor equipment, tactical-style gear, gadgets, and related products for legitimate purposes.

We do not knowingly sell or promote illegal, prohibited, or harmful equipment.

We may collect and process information when necessary to comply with:

  • Applicable laws

  • Shipping restrictions

  • Age requirements

  • Payment requirements

  • Fraud-prevention requirements

  • Customs requirements

  • Other legal or regulatory obligations

Customers are responsible for ensuring that products purchased from American Gear are legal in their location.

28. Changes to This Policy

We may update this policy from time to time to reflect changes to:

  • Our business

  • Products and services

  • Technology

  • Privacy practices

  • Legal requirements

  • Security practices

When changes are made, we will update the Effective Date at the top of this policy.

Customers are encouraged to review this policy periodically.

29. Contact American Gear

If you have questions regarding this policy, our products, privacy practices, cookies, personal information, or responsible use requirements, please contact American Gear through the contact information provided on our Shopify store.

American Gear

Legal Gear. Outdoor Equipment. Responsible Use.

We are committed to providing lawful, responsible, and useful outdoor equipment and gadgets while respecting the privacy and security of our customers.